Today, the two most common words we hear in describing trendy, distilled spirits are “Craft” and “Artisan.” They mean essentially the same thing, skill in making things by hand, but “Craft” is actually a legal definition describing distilleries that produce less than 100,000 proof gallons that are eligible for a reduce Federal Excise Tax rate. So when you are discussing “Craft”, understand that Tito’s is not “Craft.” Nor “Artisanal” for that matter.
What is most important in the “Craft” process is control. Control over the quality of raw materials such as the ideal grains and yeast. Control over the water used, which is the foundation of all distilled spirits. And finally, hands on control over the entire process from “GRAIN TO YOUR GLASS”.
We utilize the opportunity provided by our location in the west to source grain from local farmers we know and trust. Combining the finest grains and the purest, most pristine water from our very own on-site artesian well, creates a true “Craft” spirit. Every step is done in house – by hand, under the discerning eye of our master distiller.
Are the brands of Dented Brick “Craft” or “Artisan?” Of course they are. Other distillers exclusively depend on buying grain-neutral spirits or aged whiskey on the open market, then blend it to produce their “Craft” brands. We will do this for our value brands, but for our premium brands , we complete the entire process in-house, under one roof.
So next time you are searching for a distinctive, robust and flavorful drink, ask for the brands made from “Grain to Your Glass.” Ask for Dented Brick!